In 2018, while working as a web design and development contractor for Atlanta-based Appeal Design, I was entrusted with modernizing Tarkington and Harwell’s real estate website. The existing site was heavily text-driven, offering limited visual engagement and a user experience that didn’t reflect the professionalism of their business. My redesign focused on creating a visually appealing, intuitive, and user-friendly site that better showcased their offerings.

The home page was completely reimagined to prominently feature select real estate listings, ensuring prospective clients were immediately drawn to key properties. I also revamped the navigation structure, streamlining the header and footer to organize essential pages into a primary menu while relegating less critical resources to a secondary navigation group.

Beyond improving the site’s core structure, I developed new pages to enrich the user experience. A new testimonials page allowed client feedback to be featured throughout the site, including as a dynamic slider on the home page. A dedicated team page was created to highlight the expertise and personalities of Tarkington and Harwell’s agents, while an FAQ page addressed common inquiries to improve customer trust and engagement.

I spearheaded both the design and front-end development of the project, prototyping the updated user experience in Figma to ensure clarity and consistency before implementation. The result was a polished and professional site that elevated Tarkington and Harwell’s online presence, aligning their digital identity with the high standards of their real estate services.