In Fall 2022, Microsoft’s marketing team enlisted me to help drive awareness for the redesigned Edge browser, now rebuilt on Google’s Chromium technology with extensive new features tailored for enterprise users. This update integrated Microsoft 365 applications and introduced security enhancements, enterprise search, built-in PDF tools, and organizational features like vertical tabs and password management, making Edge a comprehensive solution for professional environments.

To capture this innovation, I developed dozens of ad concepts, scripts, and storyboards, from which the internal team selected a series of animated video ads and static companions tailored for LinkedIn. I designed the static ads and co-led Microsoft’s third-party animation team, providing creative assets, direction and feedback to ensure each video effectively conveyed Edge’s unique capabilities. Additionally, I selected the music, recorded voiceovers in my home studio, and handled all audio post-production, including mixing and mastering, to deliver polished, engaging content.

The final series of ads showcased Edge’s new functionality and connected seamlessly with enterprise audiences.