In November 2023, as Senior Creative Strategist at Advance Media New York, I led the production of a flagship brand video for Timeless Hearing, a newly rebranded network of audiology practices in Southern New York. Tasked with crafting a premium, high-end presentation that mirrored the aesthetic of tier-1 brands like Peloton and Apple, I managed every aspect of production, from budgeting and scheduling shoots to organizing catering and assembling a skilled team that included a videographer and gaffer. Leveraging my own gear, I handled all production sound and directed both the shoots and on-camera interviews with the owner and key providers.

In addition to directing the original video editor, I completed the final edit myself, ensuring the video captured the brand’s concierge-level services and compelling story. The resulting long-form video now serves as a cornerstone of their online presence, with additional footage repurposed to create a series of engaging social advertisements that extend the campaign’s reach and impact.