As a Senior Creative Strategist at Advance Media New York, I spearheaded a digital and social ad campaign for Timeless Hearing, a Southern New York optometrist company rebranding to emphasize premium preventive care. Drawing inspiration from Apple’s clean and timeless aesthetic, I developed a series of polished digital display and static social ads targeting men and women in their 40s and 50s. By aligning with the brand’s mission to promote hearing health as a means of preventing cognitive decline and dementia, the campaign highlighted their motto: “Feel 10 years younger for 10 years longer.” Through strategic design, I successfully conveyed their premium positioning and health-forward messaging.